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02Local small business

BrightPoint Electrical

A trades site engineered to make the phone ring.

Concept — CIRIUSSOFT studio work · fictional brand

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BrightPoint Electrical Local small business website design concept
The brief

Local service businesses lose work to slow, unclear websites. Visitors arrive from a phone, mid-problem, and need proof of legitimacy plus a way to make contact immediately.

How we'd approach it

  • A permanent call bar and emergency banner — contact never scrolls out of reach.
  • Service cards written in the words customers search for, not industry terms.
  • Licence numbers, service area and reviews placed above the fold as trust signals.
  • Local SEO structure: service-area pages, structured data, fast Core Web Vitals.

Key screens

Home

Hero with call CTA, trust strip, services and reviews.

Service area

Coverage map with individual community pages.

Booking

Short request form with call fallback.

Palette
Navy
Steel
Safety
Paper
Typography
Display
Heavy grotesque, high impact
Body
Humanist sans, 17/28 for readability
Build
ReactTanStack StartStructured dataFormsAnalytics
What ships
  • Contact action reachable in one tap from any screen
  • Local business structured data on every page
  • Built for a sub-1.5s largest contentful paint on mobile
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