Ashenfall

Game campaign sites carry enormous, spiky traffic and have one job — turn a trailer view into a wishlist or pre-order. Heavy video and art usually destroy performance at exactly the moment the audience arrives.

How we'd approach it

• Cinematic hero with an autoplaying muted loop and a poster frame that renders instantly on slow connections.
• World, characters and media treated as distinct chapters, each with its own art direction inside one system.
• A persistent pre-order bar on mobile so the conversion path never scrolls away.
• Asset pipeline tuned for launch spikes: AV1/WebM video, responsive art, edge caching.

Key screens